Why Institutional Documents Fail as Instruments of Decision
A feasibility report answers: should this project proceed? A funding brochure answers: why should you fund this project? The distinction appears subtle. It isn't. One protects capital. The…
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Few documents command as much confidence as a Feasibility Report. Its title suggests objectivity, evidence, reasoned judgment. Yet in many institutions, something subtle happens before the first page…
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The Executive Summary is often the shortest section of a proposal. It is also frequently the most influential. Many proposals never receive the consideration their authors expect —…
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Most unsuccessful proposals are not rejected. They are abandoned long before a decision is made. Organizations interpret silence as uncertainty, requests for clarification as interest, delayed responses as…
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Most documents contain information. Far fewer contain a brief. The distinction sounds minor until one begins to observe how institutions communicate. A proposal is prepared. A report is…
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